What initially motivated you to found Softwaro or to join the management team at Software Management GmbH?

My motivation was to develop software that simplifies the day-to-day operations of companies through digital technologies, thereby laying the foundation for sustainable success.

How has the company evolved since 2004? What was the main reason for developing Fleetwaro.ai?

In the early years starting in 2004, we focused on the software project business. Beginning in 2009, we developed the telematics solution GPS Fleet Software, which is now used by nearly 1,000 business customers in many countries.

In 2025, we decided to develop Fleetwaro—a new B2B SaaS solution with a robust AI core. Fleetwaro.ai is a cloud-based platform for intelligent fleet management that centrally and digitally manages vehicles, costs, documents, and processes. AI-powered automation significantly reduces administrative overhead, creates full transparency, and helps companies make informed decisions. Customers can save up to 70% on administrative costs.

Fleetwaro.ai has global potential and is completely independent of telematics hardware. Billing, support, and rollout are largely automated. Our goal is to take both the software and Softwaro GmbH itself to the next international level, including the establishment of a U.S. subsidiary.

How would you describe your company culture in a few words?

Our corporate culture is characterized by a strong, highly motivated team with no overhead, short decision-making processes, and a high degree of personal responsibility. We will continue to strengthen the team through carefully selected new hires to ensure sustainable growth.

In your opinion, what sets GPS.at and Fleetwaro.ai apart from other providers on the market?

GPS.at and Fleetwaro.ai represent a radically digital, AI-driven approach to fleet management. Through maximum automation, hardware independence, and global scalability, we enable our customers to reduce complexity, significantly lower costs, and manage their mobility in a future-proof way.

Fleetwaro.ai is designed to become a world-leading AI-based fleet management platform.

After all these years, what still inspires you about your work? Is there anything you’d like to share personally with your customers or partners?

The role of management is also evolving, with an even stronger focus on international growth. The opportunity to attract customers from all over the world with Fleetwaro.ai really motivates me.

Our customers and partners can continue to count on us—just as they have for the past 25 years. They will benefit from the significant investments we are making in our software—and, by extension, in them.